Coke’s Recent Divestment Can Tell Us A Lot About American Capitalism Bartow J. Elmore Author, Citizen Coke: The Making of Coca-Cola Capitalism Last week, the Coca-Cola Company announced that it was slimming down. Reeling from a dramatic 25-percent decline in US consumption of sugary soft drinks over the past two decades, a trend in part stimulated by consumer concerns about the link between soft drinks and obesity, Coke decided it was time to trim the fat. No, Coke was […]

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