The October 2015 American Historical Association’s Perspectives on History newsmagazine features an article by Assistant Professor Bart Elmore. An Environmental History of the Real Thing Bartow J. Elmore, October 2015 “Seven years ago, I set out to write a history of how the Real Thing, Coca-Cola, affected real ecologies in the real world. What drew me to the project was the sheer ubiquity of this firm that started in my hometown, Atlanta, Georgia. Here was a company that operated […]
Tag: Citizen Coke
Assistant Professor Bart Elmore’s recent work reviewed in the Wall Street Journal
Assistant Professor Bart Elmore’s recent book, Citizen Coke: The Making of Coca-Cola Capitalism, was recently reviewed in the Wall Street Journal.
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